Trek began in 1976, their mission was simple: Build the best bikes in the world. Today, they have added to their mission: Help the world use the bicycle as a simple solution to complex problems. The bicycle is the most efficient form of human transportation. It can combat climate change, ease urban congestion, and build human fitness. It brings us together, yet allows us to escape. And it takes us places we would never see any other way. Trek. We believe in bikes.